Organisations that want a competitive edge invest in and understand their talent agenda. Officially 85% of the value of the NASDAQ is in intangible assets, i.e: people and brand. Talented individuals want to be surrounded with and work with like minded bright and able minds.
Any recruitment search activity should not be purely about the role in consideration but also about the drivers behind the role, how it can or is likely to develop and about where it can take an individuals career. It needs also to focus on the business strategy, culture, values and challenges and about how the organisation values and develops those in the talent pool.
Working with a business that intrinsically understands your business, your talent agenda and your culture, as well as the role and function in consideration not only makes engaging and attracting potential candidates easier, it increases the chances of successful, compromise free completion to any assignment.