Boardrooms no longer set the pace, the market does. Strategy now starts at the exact moment your product (or service) fails to meet the mark: the unrenewed contract, the frustrated customer call, the competitor who closes the deal you were sure was yours. The companies winning today anchor every decision, investment, and hire around their product’s ability to deliver value that customers can feel and measure.

Most businesses recognise they need competent people in leadership positions. But ask yourself, Is your leadership team genuinely prepared to deal with the increasingly complex challenges your organisation faces? Are they truly equipped to anticipate market shifts, drive meaningful innovation, and secure a sustainable future? Or are they, perhaps, simply "good enough"?