What’s 2+2 in leadership hiring? The answer isn’t always 4. Especially when you forget to account for the hidden variables: character and context. Almost 50–70% of new executives fail within 18 months, not for lack of skill but because hiring often overlooks character, cultural fit, and adaptability. We often think of hiring as a simple maths problem. You line up competence with experience and expect to find your next great leader. Except it rarely works out that neatly.

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